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Search Engine Optimization
Search Engine Optimization (SEO) is all the rage right now. You’ve probably heard it mentioned in a number of different advertisements, and it’s often discussed in marketing meetings across every industry — and for a good reason! SEO isn’t just a popular marketing tool. It’s a necessary marketing tool.
What Is Search Engine Optimization (And Why Should I Care About It)?
SEO is a marketing tool that makes the internet work for you (without you having to pay for specific ad or search placement). Even so, SEO is an under-utilized asset. More often than not, businesses’ websites don’t rank at the top of their customers’ Google search results (unless they’ve paid to be there). And that’s a huge problem in today’s online marketplace.
But SEO resolves this problem. When done properly, SEO ensures that your business appears at the top of Google’s search results. It’s a great way to save money, make money, and boost your business’s credibility.
There are a multitude of best SEO practices out there, but you don’t have to squeeze valuable time out of your busy schedule to learn these tactics. Our SEO specialists can save you time, money, and a whole lot of hassle.
Below are just a few of our best SEO strategies:
Copywriting
A large part of what makes your website successful is the actual content displayed on its pages. Although it is often underestimated, the most powerful tool in content creation is copywriting (or the written content of your website). This is because relevant keywords can be woven into the copy of your website, therefore increasing its Google ranking. That’s why all of our copywriters have expertise in SEO. They’ll ensure that your website ranks as good as it reads.
On-Page SEO
On-page SEO practices can be woven into the pages of your website, and they will consequently boost your online ranking. Making your website SEO-friendly is the quickest and easiest way to help your business climb up the Google rankings, and it is very cost-efficient. These methods include things optimizing page descriptions and titles, and building an intuitive, mobile-friendly interface for users.
Off-Page SEO
Great SEO goes beyond the pages of your website. For instance, link building gives your business the online credibility to boost your Google ranking. The more “authority” your site has, the higher your Google ranking.
Other off-page SEO strategies include boosting your social media presence and adding your business listing to various local internet directories. These strategies actively convince search engines that your business is a legitimate operation worthy of the attention of users.
Don’t wind up on the second page of Google. Talk to our SEO experts today to make sure your business gets the attention it deserves!
Discuss Your Search Engine Optimization Goals.
Take Control of Your Online Effectiveness
SEO can be a bit of a pain if you’re not an SEO specialist. From metrics and reports to tedious keyword research — SEO requires a lot of careful consideration and consistent monitoring.
Do you really have that kind of time?
If you answered “no”, then you’re in luck. Our SEO experts are here to take that burden off of your shoulders. No more worrying about effective content creation and keyword placement. We’ll take care of the data so you can skip straight to the “success” part.
Because you deserve to reap all the rewards of higher conversion rates (minus the algorithm-induced headaches).
Don’t forget THM2G can also help you with your Paid Search.