So What is Advertising, and Why Should You Care About It?
This is a great question. After all, most businesses have mixed opinions about advertising services. Some believe that they are essential, while others believe that they are unnecessary and costly investments. If we’re being honest, both are true statements. If you invest in advertising services, then you may find them to be incredibly fruitful or a waste of time and money, depending on who you trust with your marketing. So if you’re asking, “what is advertising” and “is it really worth the investment,” then you should first be asking yourself, “how can advertising services help me, and who can I trust?”
First, let’s answer the question, “what is advertising?” Then, we’ll talk about how advertising services can help and who you can trust.
So What is Advertising?
So in a nutshell, what is advertising? How can it be described in layman’s terms? Well, to put it simply, advertising is the process of promoting your business and your brand on digital, print, and/or media platforms. Advertising services are typically divided into three different categories: digital marketing, print marketing, and media marketing.
Digital marketing involves promoting your business online. The main goal of digital marketing is to drive customers to your business’ website. The more customers that visit your website, the more business you could potentially get. There are a number of ways to accomplish this goal. From Google Search Ads and social media advertising to Google My Business accounts and search engine optimizations, there are a number of ways to drive customers to your website.
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Print marketing involves advertising your business through print pieces. From company brochures and articles to large banners and mailer campaigns, there are many ways you can advertise your business through print marketing pieces. Print marketing strategies are great if you are targeting an older audience who prefers print over digital mediums.
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Media marketing involves broadcasting your business through media outlets, including television and radio. If you’re planning on advertising your business through television commercials or radio ads, then you’ll want to first ensure that your market is frequently interacting with television and/or radio before you invest in this pricey advertising strategy.
So are Advertising Services Worth It? Find Out for Free!
If you’ve been wondering “what is advertising and is it worth the investment,” then you’re asking all of the right questions! To put it simply, advertising services will definitely be worth the investment if you work with an advertising service that’s willing to work with your budget.
That’s where we can help! Here at The Harman Marketing & Media Group (THM2G), we’re passionate about helping businesses succeed, regardless of their needs and their budget. Claim your free marketing quote today, and let’s chat about some of your best options!
Learn more about media marketing right now for free!