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What is Digital Marketing?

Are You Wondering, “What is Digital Marketing, and Does it Work?”

That’s completely understandable. After all, we live in an increasingly digital age. Everything seems to be online nowadays, and older marketing strategies seem to be fading. But you’re not exactly a digital marketing specialist, and that’s completely okay! It’s only natural to have questions about digital marketing and whether or not it’s even worth the investment. So if you’re asking yourself, “what is digital marketing, and does it really work,” then you’re in the right place.

Here at The Harman Marketing & Media Group (or “THM2G” for short), we love equipping Colorado businesses with the tools and the knowledge that they’ll need to be successful in today’s competitive digital marketplace. We’re here to help you with all of your digital marketing questions, concerns, wants, and needs. 

First, let’s answer that very important question: what is digital marketing, and does it really work? Then, we’ll talk about how we can help you grow your business.

So What is Digital Marketing?

As the name implies, digital marketing is an online marketing strategy. There are a wide variety of strategies that fall under the digital marketing umbrella. To list just a few:

  • Website Design: A professional service that involves the creation of websites from the ground-up.
  • Pay-Per-Click (PPC): Online ads that are designed to drive traffic to websites. 
  • Search Engine Optimization (SEO): The process of improving and increasing unpaid website traffic.
  • Social Media Management: The process of creating social media content on a regular basis as well as managing likes, comments, and direct messages.
  • Graphic Design: A professional service that offers creative assets, including logo design, banner creation, and typography. 
  • Videography: A professional service that involves the creation of high-quality videos for the purpose of online video ads, brand videos, promo videos, and TV commercials. 

Of course, these are just a few of the digital disciplines offered by digital marketing professionals. With the right digital marketing specialist at your side, you’ll be able to discuss your best strategies and customize a digital marketing strategy that works best for you. 

That’s where we come in! THM2G is a team of multi-talented digital marketing specialists. In addition to various other marketing strategies, we also specialize in all things digital marketing. We’ll help you create the best digital marketing strategy for your brand and your budget. If you still have questions, we’d be happy to answer those questions for you for FREE! 

Claim Your Free Digital Marketing Quote

At THM2G, we’re passionate about equipping Colorado businesses with the tools they’ll need to succeed. If you still have questions about digital marketing, we’d be happy to address all of your questions and concerns. Maybe you have no idea where to begin with digital marketing, or maybe you’re just wondering, “what is digital marketing and is it even worth the investment?” Either way, we’d be happy to help!

Claim your free digital marketing quote today, and speak with a digital marketing specialist today about your brand!