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What is SEO?

What is SEO, and How Can it Help Your Business?

If you’re wondering, “what is SEO,” then chances are, you’ve been considering digital marketing services. Maybe a digital marketing specialist mentioned SEO, and maybe they’ve been recommending that you invest in SEO to boost your website traffic. But if you’re like most business owners, then you’re probably not an expert in SEO, and you only have a vague understanding of what SEO actually is and how it works. That’s completely understandable. After all, you shouldn’t have to be a digital marketing specialist just to understand the marketing tactics that you’re investing in. That’s why we’re here to answer all of your questions and address all of your concerns!

Here at The Harman Marketing & Media Group (THM2G), we’re a team of multi-talented marketing specialists. We specialize in digital marketing services, including SEO. First, we’ll answer the question, “what is SEO and how can it help my business?” Then, we’ll talk about some of the best options available to you. 

So What is SEO, and Why Should I Care About It?

“SEO” stands for “Search Engine Optimization.” SEO is a marketing tactic that improves and tracks website traffic. SEO targets unpaid traffic rather than paid traffic. There are many ways that SEO tactics can be implemented into your website. The more SEO strategies you take advantage of, the more traffic your website will receive. 

SEO strategies work by improving your website’s content rank. The higher your content rank, the more likely your website will appear at the top of your customers’ Google Search results. Because of this, SEO strategies allow businesses’ to take advantage of organic, unpaid traffic. Rather than investing in Google Search Ads, you can have a website that naturally rakes in business on a regular basis. 

When is SEO a Good Idea?

SEO is great for smaller businesses and brands. While larger brands are often Googled by brand name alone, smaller businesses don’t quite have the same luxury. Because of this, you’ll need to rely on advertising and SEO tactics to get your name out there amongst your target audience. SEO is a great way to promote your products and services without having to invest in costly Google Search Ads. 

Interested in SEO services? You can speak with an SEO specialist right now for free and discuss the best strategy for your brand and your budget!

Speak with an SEO Specialist for Free Today!

If you’ve been curious about SEO for a while, then you’ve probably been asking yourself, “what is SEO and can it really help my business?” We’d be happy to address all of your questions and concerns about SEO for free right away! Here at THM2G, we have a team of SEO specialists who are here to answer all of your questions and help you create the best SEO strategy for your brand and your budget. Claim your free SEO quote today, and speak with an SEO specialist about your business wants, needs, and goals!